Why Every Small Business Needs a Deal Control Tower

From Marisol Vega’s guide series The Small Business Deal Command Center: Building Your First Revenue Control System.

This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.

When Sarah Martinez launched her digital marketing agency three years ago, she thought she had everything under control. Her proposals were professional, her client relationships seemed solid, and her pipeline looked promising. Yet every month felt like a financial rollercoaster—feast or famine cycles that kept her awake at night wondering if she’d make payroll. The breaking point came when three major clients, representing 60% of her monthly revenue, suddenly went silent in the same week. What she discovered next change


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